Director, Growth & Retention - Shopper

Location: Remote - US. hirify.global has an NYC headquarters; some teams may have different location requirements.

Salary: $225,000–$275,000 USD annual base salary, excluding bonus, commission, and equity.

Company

hirify.global builds infrastructure for human-led commerce, helping brands run creator programs while enabling creators to monetize recommendations and drive product discovery.

What you will do

• Set the full-funnel shopper growth strategy and define north-star metrics across awareness, app installs, activation, purchase, and repeat usage.
• Build scalable acquisition across paid, organic, referral, and partnership channels, including channel mix and payback decisions.
• Design lifecycle programs across onboarding, push, email, in-app messaging, and win-back campaigns to improve retention.
• Establish app measurement and attribution foundations, including MMP setup, event tracking, cohort analysis, and funnel analysis.
• Partner with editorial, product, engineering, and founders to turn content and user insights into growth initiatives and product improvements.
• Lead and develop the initial growth and lifecycle team, with responsibility for future hiring and expansion.

Requirements

• 8+ years of experience in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app.
• Direct experience driving app downloads and engagement, with app measurement, attribution, and mobile lifecycle tooling.
• Strong acquisition and retention expertise, including cohort analysis, LTV/CAC, experimentation, and full budget ownership.
• Experience building loyalty through product value, habit, and community rather than promotion-heavy tactics.
• Experience managing and developing teams and working closely with product and engineering.
• Experience growing a consumer technology product or marketplace focused on acquiring and retaining users.

Culture & Benefits

• Remote-first culture with an NYC headquarters, annual company offsite, and quarterly team co-locations.
• Equity for every employee and the opportunity to build and grow a personal hirify.global page.
• Medical, dental, and vision coverage, including a fully employer-paid medical option and dependent coverage.
• 401(k) with a 3% employer contribution, plus employer-paid disability and life insurance.
• Flexible PTO, 13 company holidays, and 14 weeks of paid parental leave.
• Workplace, wellness, home-office, Wellhub, mental health, FSA, and HSA benefits.