Senior Manager, Demand Generation (AI)

Location: New York City, New York, United States

Salary: $150,000–$180,000 per year, plus commission eligibility, equity incentive, and benefits.

Company

hirify.global uses proprietary clinical metrics, healthcare data, incentives, and AI to help employers guide members toward higher-quality care while reducing healthcare costs.

What you will do

• Design and launch multi-channel demand generation campaigns targeting health insurance brokers.
• Own qualified pipeline generation and build quarterly campaign plans covering segmentation, offers, and messaging.
• Coordinate with paid, organic, web, digital, Sales, BDR, Product Marketing, and Events teams from campaign brief through performance readout.
• Build the broker lifecycle from first touch through activation and retention.
• Measure channel performance, attribution, conversion rates, acquisition costs, and pipeline-to-spend to guide investment decisions.
• Apply AI to build scalable marketing systems and programs.

Requirements

• 6+ years of B2B demand generation, growth, or integrated marketing experience.
• Direct accountability for a pipeline target and experience scaling multi-channel campaigns.
• Experience marketing complex products to sophisticated buyers.
• Strong understanding of funnel mechanics, attribution, conversion rates, cost per acquisition, and pipeline-to-spend.
• Fluency applying AI to scalable marketing systems and programs.
• Ability to work with urgency, individual accountability, and a commitment to authentic feedback.

Nice to have

• Channel partner or partner marketing experience.
• Experience in a fast-paced or high-growth environment.

Culture & Benefits

• Mission-driven work focused on improving healthcare quality and affordability in the United States.
• High ownership and autonomy on ambitious, high-impact problems.
• Consistent coaching and feedback focused on professional growth.
• Flexible paid time off and medical, dental, and vision plan options.
• 401(k) with company match, flexible spending accounts, Teladoc Health, and equity incentive eligibility.