Growth Marketing Manager (Direct Mail)

Location: Hybrid, San Francisco headquarters, United States

Annual salary: $121,000–$165,000, plus equity and benefits.

Company

hirify.global provides a software-powered digital healthcare platform, including AI-enabled automation, for joint and muscle health, pain management, rehabilitation, and improved care outcomes.

What you will do

• Plan and execute direct mail acquisition campaigns, including audience selection, segmentation, formats, messaging, timelines, and launch readiness.
• Manage campaign budgets and forecasts in partnership with Finance, Accounting, and Procurement.
• Monitor campaign volume, conversion rate, cost per acquisition, and return on investment, turning performance data into recommendations.
• Coordinate Creative, Copy, Data Science, Operations, and vendor partners from campaign brief through production, quality assurance, launch, and analysis.
• Design and execute experiments across targeting, creative, messaging, formats, and offers, documenting results and applying learnings.
• Maintain campaign calendars, briefs, reporting, and stakeholder updates while communicating risks and next steps.

Requirements

• 5+ years of experience in growth, performance, direct response, lifecycle, or acquisition marketing.
• Experience managing customer acquisition or engagement campaigns using segmentation, personalization, targeting, or triggered communications.
• Experience partnering with Creative or Design teams on marketing concepts, messaging, and content testing.
• Strong analytical, project management, prioritization, and communication skills.
• Ability to coordinate multiple workstreams across marketing, analytics, operations, finance, and external partners.

Nice to have

• Experience managing or optimizing direct mail, including print production, postal processes, fulfillment, or mail operations.
• Experience integrating offline and online marketing channels or evaluating their combined acquisition impact.
• Experience with marketing vendors, agencies, or external production partners.
• Experience in healthcare, financial services, or another highly regulated industry.
• Familiarity with marketing automation, personalization, audience selection, experimentation, campaign measurement, or marketing budget forecasting.

Culture & Benefits

• Medical, dental, and vision coverage with support for gender-affirming care and family and fertility planning.
• Travel reimbursements when healthcare is unavailable where the employee lives.
• Traditional and Roth 401(k) options with a 2% company match.
• Flexible learning and development stipends.
• Equity is included in the compensation package.