Product Development Manager - Kitchenware

Location: Needham, Massachusetts, United States

Salary: $90,000–$130,000 USD annually

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Own the strategy, execution, and commercial performance of the US paid media portfolio, exceeding $50M in annual spend.
• Lead the daily operating rhythm of the performance media team and guide campaign architecture, bidding, audiences, Shopping feeds, creative testing, attribution, and budget allocation.
• Build a continuous testing and learning culture using incrementality, measurement, and commercial outcomes.
• Partner with Brand Marketing and Global Media to develop integrated full-funnel strategies.
• Collaborate with Ecommerce, Analytics, CRM, and Creative to improve measurement, landing pages, acquisition, and creative effectiveness.
• Evaluate emerging advertising platform capabilities and translate them into scalable competitive advantages.

Requirements

• Extensive hands-on experience buying and managing large-scale performance media programs.
• Experience personally owning media investments at meaningful scale, ideally annual budgets of $50M or more.
• Strong expertise in Google Search, Smart Bidding, Shopping, Merchant Center, product feeds, Performance Max, Meta, YouTube, affiliate, and creator commerce.
• Knowledge of attribution, incrementality, privacy-first measurement, server-side tracking, Enhanced Conversions, and first-party data activation.
• Ability to balance short-term performance with long-term brand growth and influence senior stakeholders across marketing, ecommerce, analytics, and media.
• Hands-on technical expertise and experience leading teams through subject-matter knowledge rather than agency oversight alone.

Nice to have

• Experience applying AI-driven campaign automation and analyzing how platforms such as OpenAI are reshaping search, discovery, advertising, and commerce.
• Experience scaling emerging digital acquisition channels.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and continuous improvement.
• Medical, dental, and vision insurance, plus HSA and FSA options.
• 401(k) retirement plan with matching and employee stock purchase program.
• Paid time off, company holidays, parental leave, and disability insurance.
• Learning programs, wellness programs, product discounts, and additional employee support benefits.
• Commitment to diversity, equity, inclusion, and professional growth.