Senior Growth Marketing Manager (AI)

Location: San Mateo, California, United States; office-based roles require onsite presence Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.

Salary: $176,450–$216,160 USD base pay annually, plus equity eligibility and benefits.

Company

Roblox builds a social gaming and creator platform for immersive digital experiences, connecting users through play and enabling developers and creators to build interactive experiences.

What you will do

• Lead and scale growth programs across user acquisition, reactivation, paid influencer, and product-led growth.
• Manage and optimize multimillion-dollar investments across Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.
• Develop hypotheses, experiments, measurement frameworks, and testing systems for audiences, creative, channels, and product experiences.
• Partner with Product, Engineering, Design, Data Science, Finance, and Business Development to improve onboarding, activation, retention, monetization, and lifetime value.
• Explore creator-led, content-led, community-led, partnership, and platform growth opportunities.
• Translate complex analyses into recommendations for senior leadership and help define Roblox’s long-term growth roadmap.

Requirements

• 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high-growth consumer technology company.
• Experience building and scaling growth programs across the full funnel, from acquisition and activation through retention and monetization.
• Advanced SQL proficiency and experience working with large datasets.
• Expertise in experimentation, incrementality measurement, attribution, cohort analysis, causal inference, LTV, retention, monetization, and unit economics.
• Experience partnering with Product, Engineering, and Data Science teams and presenting recommendations to senior leadership.
• Strong understanding of advertising technology, measurement infrastructure, growth tooling, AI applications, and responsible AI practices.

Nice to have

• Experience with a global consumer marketplace, gaming platform, social platform, or creator ecosystem.
• Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization.
• Experience managing paid media budgets of $10M or more annually.
• Passion for gaming, creator ecosystems, and online communities.

Culture & Benefits

• Work at the intersection of marketing, product, data science, and engineering.
• Collaborate on products used by tens of millions of people in immersive digital experiences.
• Full-time employees are eligible for equity compensation and benefits.
• Roblox provides equal employment opportunities and reasonable accommodations during the recruiting process.
• The company may not be able to support future H-1B sponsorship for this US-based role.