Principal Creative Director, Growth Marketing

Company

Riot Games creates games and player-focused experiences for global gaming communities.

What you will do

• Own the creative vision, quality standards, and operating model for Growth Marketing creative across Riot’s game portfolio.
• Translate acquisition objectives, audience insights, and channel strategies into creative for paid social, video, mobile, creator-led channels, and emerging media.
• Build scalable frameworks for rapid creative production, experimentation, localization, testing, and iteration.
• Use performance data, experimentation, and audience insights to improve creative effectiveness while applying independent creative judgment.
• Lead external agencies, creators, and production partners through briefs, feedback, standards, and creative direction.
• Partner with game Marketing Creative Directors and regional teams to align Growth Creative with brand identity and local market contexts.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 12+ years leading creative work in advertising, digital marketing, games marketing, entertainment, or creative agencies.
• Extensive experience leading user acquisition, performance marketing, or growth-focused creative at significant scale.
• Portfolio demonstrating digital-first creative leadership and measurable audience or business outcomes.
• Experience developing creative for Meta, TikTok, YouTube, mobile ad networks, and emerging channels.
• Experience directing external agencies, production partners, and cross-functional stakeholders in global and complex environments.

Nice to have

• Experience leading Growth Creative for globally recognized gaming, entertainment, technology, or consumer brands.
• Experience with creator-led or creator-native performance marketing.
• Experience building high-volume creative systems and applying creative testing methodologies.
• Strong understanding of gaming communities, creator ecosystems, and internet culture.

Culture & Benefits

• Player-first culture focused on creating better games and player experiences.
• Collaborative environment with space for individual perspectives and empowered decision-making.
• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave and a 401(k) with company match.