Associate Manager Consumer Insights

Location: Corporate - Springdale, Arkansas, United States. Applicants must reside in the United States; local candidates receive priority. Relocation assistance is eligible.

Company

hirify.global is a food company with a portfolio of branded consumer products.

What you will do

• Manage defined consumer research projects from brief development through final recommendations.
• Partner with Business Units, Innovation, Marketing, R&D, Sales, agencies, consultants, and research suppliers to clarify objectives and research questions.
• Manage supplier-led and DIY research across design, programming, fieldwork, analysis, quality control, timing, and budget.
• Synthesize consumer learning into cohesive, actionable stories and share findings with business partners.
• Integrate primary, secondary, syndicated scanner, panel, and prior research data into analyses.
• Support broader learning agendas and complex strategic initiatives while maintaining the insights repository.

Requirements

• Bachelor's degree in Marketing, Psychology, Marketing Research, or a related field.
• 2+ years of relevant experience on the manufacturer or supplier side, preferably supporting a branded consumer packaged goods company.
• Hands-on experience supporting or leading qualitative or quantitative consumer research.
• Knowledge of consumer segmentation, category assessments, purchase drivers and barriers, concept development, brand strategy, campaign testing, need-states mapping, or innovation research.
• Proficiency with Microsoft 365 and the ability to learn research, analytics, visualization, knowledge-management, and AI-enabled tools.
• Must reside in the United States; visa sponsorship is not available.

Nice to have

• Innovation or food industry experience.

Culture & Benefits

• Responsible use of approved AI tools is expected, including protecting sensitive information and validating AI-generated outputs.
• Paid time off for team members and their families.
• 401(k) plans and health, life, dental, vision, and prescription drug benefits.
• Periodic travel and first-shift work schedule.
• Background checks may apply to certain roles.