4 дня назад
Senior Commercial Brand and Access Partner - Associate Director (Pharmaceutical Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Commercial Brand and Access Partner - Associate Director (Pharmaceutical Marketing): Leading UK brand strategy, market access planning, customer engagement, peer-to-peer education programmes, and commercial execution with an accent on customer insight, access expansion, compliance, and performance management. Focus on shaping strategic investment decisions, developing access materials, coordinating cross-functional teams, and enabling compliant field execution across the UK pharmaceutical market.
Location: Leatherhead, United Kingdom
Company
operates in the biotechnology and pharmaceutical sector.
What you will do
- Lead UK brand strategy, positioning, segmentation, targeting, and operational planning.
- Develop access strategies and expansion plans with Market Access and VAP teams.
- Design and deliver national and regional peer-to-peer meetings, speaker programmes, and omnichannel customer engagement.
- Own brand budgets, performance metrics, forecasting input, and investment recommendations.
- Lead external agencies and oversee promotional, customer-facing, and access-support materials.
- Align Sales, Medical, Market Access, Regulatory, Compliance, and field teams around execution priorities.
Requirements
- Bachelor’s degree in Life Sciences, Business, Marketing, or a related commercial discipline.
- 6+ years of progressive experience in brand marketing, product management, market access, or commercial leadership within the UK pharmaceutical or biotechnology sectors.
- Experience developing brand and access strategies, operational plans, customer programmes, and market access materials.
- Experience managing budgets, leading launches or growth initiatives, and influencing senior stakeholders.
- Proficiency with Veeva CRM, Veeva PromoMats, and marketing analytics platforms.
- Strong knowledge of the ABPI Code of Practice and compliant pharmaceutical promotion.
Nice to have
- Postgraduate qualifications in Marketing, such as CIM or an MBA, or in Health Policy.
- Experience with indication or line-extension plans and local market access implementation.
Culture & Benefits
- Cross-functional collaboration across commercial, medical, market access, regulatory, compliance, sales, and external agency teams.
- Focus on compliant, insight-led customer engagement and appropriate patient access.
- Use of face-to-face, virtual, and digital channels to support customer progression.
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