6 дней назад
Director, Brand & Market Authority Programs (Thought Leadership)
103 900 - 173 300$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Brand & Market Authority Programs (Thought Leadership): Building scalable channel activation programs that turn Elsevier’s thought leadership into stronger brand visibility, credibility, and market authority across academic and government audiences with an accent on global campaign execution, stakeholder alignment, and performance measurement. Focus on designing scalable frameworks, activating owned, paid, and earned media, influencing complex matrixed teams, and growing engagement with institutional decision-makers.
Location: London Wall
Base pay ranges are listed as $103,900–$173,300 for New York City, $86,600–$144,400 for the U.S. national range, and €100,400–€167,300 for Amsterdam.
Company
is a global information and analytics business supporting research, healthcare, science, education, and clinical practice through publishing, data, and analytics.
What you will do
- Lead the strategy, delivery, and performance measurement of channel activation for thought leadership programs.
- Design scalable program frameworks, best practices, engagement models, and measurement approaches.
- Align channel activation strategies across Research Marketing, Global Communications, and Research Networks.
- Activate Academic & Government thought leadership programs across owned, paid, and earned media.
- Increase visibility, reach, influence, and engagement among institutional decision-makers and target audiences.
- Mentor Managers and Senior Managers while ensuring consistent brand voice, messaging, and positioning.
Requirements
- Deep experience in campaign, content, or demand generation marketing.
- Proven ability to design scalable programs, frameworks, and measurement approaches.
- Experience working in complex, matrixed environments.
- Strong stakeholder leadership and the ability to influence without formal authority.
- Strong commercial, martech, and performance measurement fluency.
Culture & Benefits
- Flexible working hours to support productivity and work-life balance.
- Wellbeing initiatives and shared parental leave.
- Study assistance and sabbaticals.
- Country-specific benefits and workplace accommodations are available.
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