7 дней назад
VP, Revenue Marketing (B2B SaaS)
220 000 - 260 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
VP, Revenue Marketing (B2B SaaS): Building an integrated demand engine across strategic ABM, paid media, SEO/AEO, and website conversion to generate qualified pipeline through sales-assisted and self-serve motions with an accent on forecasting, funnel analytics, and product-led growth. Focus on optimizing CAC and pipeline efficiency, orchestrating enterprise campaigns, and embedding AI into reporting and campaign quality assurance.
Location: United States, Remote
Annual base salary: $220,000–$260,000 USD, with potential sales-based commissions.
Company
provides a location analytics platform that helps organizations understand physical locations, markets, and consumer behavior while maintaining a strong commitment to privacy.
What you will do
- Own the demand plan and rolling pipeline forecast across channels and segments.
- Lead the Strategic ABM program, including account tiering, buying-committee mapping, and coordinated multi-channel outreach.
- Direct SEM, paid social, and display strategy, budgets, and performance optimization.
- Partner on SEO/AEO, website conversion, funnel experimentation, and product-led growth.
- Set targets for qualified pipeline, product-qualified conversion, win rate, CAC, pipeline velocity, and marketing-sourced revenue.
- Embed Claude and MCP-connected data sources into reporting and campaign quality assurance workflows.
Requirements
- 10+ years of progressive experience in demand generation, growth, or performance marketing.
- Experience owning marketing within a B2B SaaS organization using both sales-assisted and self-serve motions.
- Proven ownership of pipeline forecasting, CAC, LTV:CAC, attribution, funnel analytics, and budget reallocation.
- Experience building enterprise ABM programs and managing SEM, paid social, and display at scale.
- Strong knowledge of SEO, AEO, website conversion, PLG mechanics, and product-qualified lead signals.
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce, plus demonstrated people leadership.
Nice to have
- Experience using AI tools to improve efficiency, productivity, quality, and output.
- Comfort integrating generative AI into daily workflows.
Culture & Benefits
- Fully remote position for candidates in the United States.
- Medical, dental, and vision coverage.
- Flexible time off, 401(k), and equity awards for certain roles.
- Opportunity to work in a rapidly growing startup creating a new market.
- Equal opportunity and drug-free workplace.
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