Growth Marketing Manager (SaaS)

Location: Canada — fully remote

Salary: CAD 115,000–125,000 per year

Company

hirify.global builds payroll software for small businesses across Canada.

What you will do

• Build and own the SMB growth strategy, roadmap, priorities, and success metrics.
• Manage paid search, paid social, display, directory placements, targeting, budgets, and creative testing across major advertising platforms.
• Own technical SEO and organic growth, including crawlability, indexation, site speed, structured data, traffic, and rankings.
• Lead conversion rate optimization for landing pages, forms, and conversion paths.
• Develop email lifecycle campaigns, integrated multi-channel campaigns, and an SMB referral program.
• Analyze funnel and lead-quality data, optimize investment, and collaborate with Sales, Product, Content, Design, and Customer Success.

Requirements

• 5+ years of experience in growth, performance, digital, or acquisition-focused marketing.
• Experience owning segment- or channel-level growth strategies, roadmaps, priorities, and metrics.
• Hands-on experience with paid search, paid social, PPC directory and review sites, technical SEO, CRO, referral programs, and multi-channel campaigns.
• Strong analytical skills with GA4, Google Search Console, marketing automation or CRM platforms, funnel metrics, CAC, conversion rates, pipeline, and ROI.
• Experience managing acquisition funnels, landing pages, lead generation, website conversion, and experimentation.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Experience in B2B SaaS or SMB marketing.
• Experience running campaigns on newer advertising platforms such as ChatGPT Ads.

Culture & Benefits

• Fully remote work with flexibility and autonomy.
• Professional development, new experiences, and career growth opportunities.
• Collaborative, inclusive, and supportive working environment.
• Encouragement of curiosity, experimentation, and responsible use of AI.
• Virtual interviews and accommodation support throughout the hiring process.

Hiring process

• Submit a resume; a formal cover letter is not required.
• A team member may schedule an introductory call if there is a strong match.
• All interviews are conducted virtually.