Content Optimization Specialist (AI/SEO)

Location: New York, New York, USA; hybrid schedule with three days per week in the office

Salary: $112,000–$140,000 USD yearly, plus equity and possible variable compensation

Company

Datadog provides an observability and security platform that gives businesses unified visibility across applications, infrastructure, data, models, and security.

What you will do

• Translate complex technical concepts into clear content aligned with audience-specific search intent.
• Optimize on-page content, including metadata, structure, and internal linking.
• Analyze how content is surfaced, cited, and summarized across search engines, AI-assisted search, and agentic platforms.
• Collaborate with Community, Marketing, and Product Management stakeholders on SEO, AEO, and GEO initiatives.
• Conduct keyword research and content gap analysis, then create content briefs and outlines.
• Monitor and report on rankings, earned citations, AI visibility, traffic, and user engagement.

Requirements

• Experience creating high-volume, technically accurate content for engineering and developer audiences.
• A portfolio demonstrating measurable business results from developed content.
• 3–5 years of hands-on SEO experience focused on on-page content optimization.
• 1–2 years of experience optimizing content for AI-assisted search and agentic platforms, including ChatGPT, Claude, Gemini, or Codex.
• Proficiency with SEO and AEO tools such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
• 2–5 years of experience as a technical content writer, journalist, or content strategist at an AI or SaaS company.

Nice to have

• Current knowledge of SEO, AEO, GEO, and AI trends.
• Experience translating industry changes into content optimization opportunities.

Culture & Benefits

• Hybrid office culture designed to support collaboration and work-life harmony.
• New-hire stock equity through RSUs and an employee stock purchase plan.
• Professional development, product training, and career pathing.
• Mentor and buddy programs, inclusive culture, and Community Guilds.
• Healthcare, dental, parental planning, mental health benefits, 401(k) plan and match, paid time off, fitness reimbursement, and discounted stock purchase plan.