Growth Marketing Manager (Natural Resources)

Location: Houston, US; hybrid role with physical office presence at least two days per week

Company

hirify.global provides analytics, insights, and proprietary data across the energy and natural resources landscape, serving energy producers, utilities, financial institutions, and governments.

What you will do

• Develop audience campaign strategies based on target personas, buyer needs, and whitespace opportunities.
• Create campaign briefs, messaging, goals, KPIs, budgets, and delivery plans for integrated B2B campaigns.
• Coordinate campaigns across email, paid social, display, SEM, SEO, content syndication, and nurture flows.
• Optimize targeting, segmentation, and campaign performance through A/B testing and data-driven iteration.
• Manage buyer journeys, campaign assets, landing pages, audience lists, lead routing, and sales handoff.
• Coordinate webinars, sponsored content, content syndication, and event partnerships while reporting on leads, pipeline, and ROI.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management, organization, communication, and stakeholder management skills.
• Experience coordinating cross-functional teams and managing campaign delivery from briefing through execution.
• Familiarity with marketing automation and CRM platforms such as Salesforce, Pardot, Marketo, or HubSpot.
• Experience supporting webinars, virtual events, lead generation programs, or customer marketing initiatives.
• Ability to work in a hybrid setup from the Houston office at least two days per week.

Nice to have

• Experience in Natural Resources, Energy, Commodities, Financial Services, SaaS, Technology, or related sectors.
• Knowledge of funnel metrics, pipeline acceleration, marketing operations, lead management, and campaign automation.
• Experience with Asana, Monday.com, Wrike, or similar project management platforms.
• Experience working in global marketing organizations and a bachelor’s degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• Full-time, 12-month fixed-term role with expectations for rapid onboarding and sustained delivery momentum.
• Occasional flexibility in working hours may be required to support international teams, programs, and events.
• Values include inclusivity, trust, customer commitment, future focus, and curiosity.