Junior Marketing Director (Gaming)

Location: Remote from any location; Sydney, NSW, with remote or hybrid options also mentioned

Company

hirify.global is hiring for marketing growth activities supporting Hefty.gg.

What you will do

• Promote Hefty.gg organically across forums, Reddit communities, Facebook groups, and Discord channels.
• Manage paid advertising campaigns, including budgets, targeting, creative testing, and optimisation.
• Identify influencers and creators and develop partnerships, sponsorships, giveaways, and cross-promotion opportunities.
• Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube, and other social channels.
• Track advertising spend, user acquisition costs, campaign results, and subscription conversions.
• Work with the product team to communicate Hefty.gg’s features and value to potential users.

Requirements

• Practical experience in digital marketing, community engagement, and paid social advertising.
• Familiarity with Reddit, Discord, Facebook groups, and online gaming communities.
• Experience managing go-to-market strategies, advertising budgets, and campaign performance measurement.
• Confidence reaching out to influencers, negotiating partnerships, and coordinating promotions.
• Strong copywriting skills and the ability to adapt messaging for different platforms and audiences.
• Creative, organised, independent approach with an interest in gaming and a focus on user and subscription growth.

Nice to have

• Experience with reward platforms.

Culture & Benefits

• Initial 3–4 month contract with full-time hours.
• Potential transition to a permanent role based on performance and business needs.
• Ownership of day-to-day marketing activity with room to test ideas and build partnerships.
• Opportunity to directly influence product growth.

Hiring process

• Submit a CV and brief introduction.
• Include examples of campaigns, community growth, or partnerships and the results achieved.