Conferences Marketing Manager

Location: Sydney, Australia; hybrid work environment. Travel within Australia and internationally may be required.

Company

hirify.global provides business and technology research, analysis, and advisory insights to enterprise leaders worldwide.

What you will do

• Develop and execute marketing strategies and integrated campaigns for hirify.global conferences across the full audience journey.
• Create value-based messaging, positioning, collateral, web content, video, email, SEO/SEM, display, and social campaigns.
• Segment audiences by client roles, initiatives, interests, ticket types, and buyer journeys.
• Use attendee insights, competitive analysis, analytics, and performance metrics to optimize channel mix, engagement, registrations, and ROI.
• Manage projects with conference program management, marketing teams, sales enablement, service delivery associates, and external partners.
• Forecast and report commercial performance while developing sales scripts and conference materials to support sales teams.

Requirements

• 7+ years of outbound or digital marketing experience with direct responsibility for revenue through marketing and sales channels.
• Expertise in campaign creation, lead management, pipeline conversion, and project management.
• Experience with email marketing and marketing automation platforms such as Eloqua or similar tools.
• Strong SEO/SEM, web content creation, analytical, creative, communication, and collaboration skills.
• Understanding of design principles and the ability to use data to improve campaigns, content, and copy.
• Bachelor’s degree preferred; Google Analytics and Adobe Experience Manager experience are a plus.

Culture & Benefits

• Flexible hybrid work environment.
• Collaborative and creative work culture.
• Competitive base salary and benefits.
• Opportunities for professional growth and advancement.
• Inclusive workplace with colleagues from diverse geographies and backgrounds.