7 дней назад
Marketing Manager, Campaigns and Digital
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, Campaigns and Digital (Salesforce Marketing Cloud/Financial Services): Developing integrated member campaigns and digital experiences across email, mobile, web, and paid media with an accent on personalisation, campaign automation, and performance optimisation. Focus on analysing campaign results, testing new approaches, and translating insights into improved member engagement and retention.
Location: Melbourne or Sydney, Australia; hybrid with at least three days per week in the office
Company
is a global professional services company operating across risk, reinsurance and capital, people and investments, and management consulting in 130 countries.
What you will do
- Develop, execute, and manage integrated marketing campaigns across email, mobile, web, and paid media.
- Lead digital marketing initiatives that support member engagement and retention.
- Use Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, and Einstein, to create and optimise personalised campaigns.
- Manage PPC, display advertising, and other paid media channels.
- Monitor performance, test new approaches, and turn campaign results into actionable recommendations.
- Partner with analytics, product, customer experience, and external agencies to deliver consistent campaign outcomes.
Requirements
- Demonstrated experience in digital marketing and campaign management.
- Hands-on experience with Salesforce Marketing Cloud and its campaign tools.
- Ability to analyse campaign data and provide clear, actionable insights.
- Experience managing multiple campaigns and priorities simultaneously.
- Clear communication and stakeholder management skills.
- Appropriate approval to work in Australia is required; successful applicants must complete criminal and bankruptcy checks.
Nice to have
- Experience in financial services or superannuation.
- Exposure to AI applications in marketing communications.
- Experience with SEO, SEM, social media, or content marketing.
- A bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
Culture & Benefits
- 12-month contract focused on member campaigns and digital experiences.
- Professional development opportunities, interesting work, and supportive leaders.
- Inclusive culture focused on creating solutions and impact for colleagues, clients, and communities.
- Career opportunities and benefits designed to support wellbeing.
- Hybrid work combining remote flexibility with office collaboration and professional development.
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