Director, Conference Marketing – ANZ & Japan

Location: Sydney, Australia; hybrid work environment

Company

hirify.global provides research, analysis, and business and technology insights to enterprise leaders and their teams worldwide.

What you will do

• Lead the strategic go-to-market direction for the ANZ and Japan conference portfolio, with direct revenue accountability.
• Manage the Australia and Japan Conference Marketing team and support marketing managers responsible for individual conferences.
• Build, execute, and optimize campaigns that grow conference attendance, revenue, prospect acquisition, and client retention.
• Develop conference value propositions, messaging, competitive positioning, and promotional content across email, web, video, search, and other channels.
• Use marketing analytics and channel performance data to optimize campaign mix, conversion, retargeting, and return on investment.
• Partner with program management, conference operations, sales, digital marketing, analytics, and senior business leaders on strategy and performance reporting.

Requirements

• 8–10+ years of experience in outbound or digital marketing.
• Direct experience delivering revenue through marketing and sales channels.
• Strong record of exceeding KPIs and driving consistent revenue and customer growth through always-on marketing.
• Expertise in digital marketing, including content, social, search, and marketing analytics.
• Experience implementing advanced marketing practices with a customer-focused approach.
• Strategic, analytical, collaborative, and accountable leadership style.

Culture & Benefits

• Hybrid work environment combining virtual work with in-person collaboration.
• Inclusive and globally diverse teams.
• Opportunities for professional growth and leadership development.
• Competitive compensation and benefits with performance-based rewards.
• Work focused on business and technology insights, including artificial intelligence.