Director, Platform Growth & Ecosystem Marketing (Gaming)

Location: Sydney, New South Wales, Australia; remote work indicated with 0 days per week in-office

Company

hirify.global Studios creates Minecraft and develops products, partnerships, and communities around a global gaming franchise.

What you will do

• Lead Minecraft's platform growth strategy across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts.
• Expand Minecraft's international reach, adoption, engagement, and commercial performance through platform and partner ecosystems.
• Own growth strategies for the China and Minecraft Education ecosystems.
• Build and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems.
• Develop repeatable partnership frameworks, planning processes, measurement approaches, and execution models.
• Lead and develop a multidisciplinary team covering platform marketing, ecosystem marketing, strategic partnerships, and program management.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
• 6+ years of experience managing and developing teams.
• Experience building strategic partnerships with measurable business outcomes across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
• Experience leading cross-functional initiatives in complex, matrixed organizations.
• Strong analytical, business planning, strategic thinking, executive communication, and stakeholder management skills.

Nice to have

• Experience with Nintendo, PlayStation, Apple, Google, Xbox, Steam, gaming retail, digital storefronts, or category merchandising.
• Experience launching and scaling mobile products and App Store or Google Play growth programs.
• Experience developing international expansion strategies across global markets.
• Experience with education technology products, partner-funded marketing investments, and co-marketing programs.
• Passion for gaming, player communities, and ecosystem-driven growth.

Culture & Benefits

• Work on Minecraft, a global franchise with a large and diverse player community.
• Collaborate across Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners.
• Remote work arrangement with 0 days per week in-office indicated in the posting.
• Inclusive workplace supported by Microsoft equal employment opportunity policies.

Hiring process

• Applications are accepted on an ongoing basis until the position is filled.
• The position will remain open for a minimum of five days.