CRM Marketing Manager

Location: London, United Kingdom

Company

hirify.global Musical Instruments Corporation manufactures, markets, and distributes musical instruments and related brands worldwide.

What you will do

• Own the strategy, execution, performance, and expansion of EMEA CRM programs.
• Develop lifecycle marketing campaigns that improve engagement, loyalty, retention, winback, and conversion.
• Manage end-to-end CRM campaign planning, audience targeting, deployment, quality assurance, and performance analysis.
• Use customer data and segmentation to deliver personalised communications and improve customer experiences.
• Lead A/B testing and optimisation of deliverability, open rates, click-through rates, conversion rates, and ROI.
• Coordinate design, copy, MarTech, eCommerce, and external vendor resources while maintaining CRM data accuracy and compliance.

Requirements

• Demonstrable experience in lifecycle CRM, email marketing, and marketing automation.
• Substantial experience developing marketing automation strategies and delivering revenue and engagement growth at scale.
• Expertise with CRM and MarTech tools such as Iterable, Wunderkind, Google Analytics, and Demandware.
• Strong knowledge of customer segmentation, consumer behaviour, content strategy, and consumer-facing product or subscription marketing.
• Experience building CRM programs, managing projects in Workfront, JIRA, or similar platforms, and applying GDPR requirements to CRM.
• Strong critical thinking, organisational, communication, and cross-functional collaboration skills.

Nice to have

• BA/BS in Marketing, Communications, or a related field.

Culture & Benefits

• Work with a global musical instrument manufacturer and portfolio of established music brands.
• Medical and dental benefits.
• 401(k) plan and paid time off.
• Equipment purchase program.