Senior Director, Business Development – Physical AI, Robotics & Drones (Europe & APAC)

Location: Haifa, Israel; the role is based at a Europe or APAC hub and requires approximately 40–50% travel.

Company

hirify.global develops semiconductor and adaptive-compute solutions for robotics, drones, embedded systems, and physical AI applications.

What you will do

• Set the regional business development strategy and account plans for robotics and drones across Europe and APAC.
• Own strategic relationships with robot and drone OEMs, humanoid and AMR manufacturers, platform vendors, system integrators, distributors, and Tier-1 customers.
• Lead design-win pursuits from executive engagement through technical design-in, coordinating Solution Architects and proof-of-concept requests.
• Negotiate multi-year, multi-million-dollar custom, NRE, and strategic-supply agreements.
• Build partner networks across autonomy stacks, flight controllers, sensors, motor control, boards, and modules.
• Own regional pipeline and forecasting, provide market intelligence, and represent hirify.global at industry events.

Requirements

• BS in Electrical or Computer Engineering, or a related field; an MBA is preferred.
• 15+ years of experience in semiconductor or embedded-systems business development, sales, or product marketing, including 7+ years at a senior level.
• Proven record of strategic design wins and major OEM deals in Europe and/or Asia.
• Established network in robotics, industrial automation, or drones, with the ability to develop a network in another region.
• Technical fluency in motor control, functional safety, sensor fusion, edge AI inference, real-time compute, ROS 2, flight control, datalinks, and FPGA advantages over SoCs and GPUs.
• Fluent English required; German, French, Japanese, Korean, or Mandarin is a strong plus.

Nice to have

• FPGA or adaptive-compute experience.
• Experience with humanoid or AMR startups, or NATO and allied-APAC defense drone programs.
• Familiarity with IEC 61508, ISO 13849, DO-178C, and DO-254.
• Experience using AI tools for account planning and deal preparation.

Culture & Benefits

• Regular employment on Shift 1 aligned with Israel.
• Cross-functional collaboration with vertical marketing, solution engineering, sales, field marketing, portfolio planning, and deal desk teams.
• Work across multiple time zones and cultures in Europe and APAC.
• Approximately 40–50% travel across the assigned regions.