Commercial / Business Development / GTM Marketing Lead (B2B)

Commercial / Business Development / GTM Marketing Lead

We are a product company building solutions in the recycling space for B2B and B2C markets. We already have active Business Development and Marketing teams, and we are currently looking for a Commercial / Business Development / Marketing Lead to help scale commercial operations, build an efficient sales engine, and drive pipeline execution across the B2B segment.

Depending on company size, this role goes by different titles, so below we’ve outlined exactly what we expect from this position :)

Core Responsibilities

• Growth Strategy: Define target segments, prioritize accounts, establish customer engagement models, and structure market-entry sequencing (DTC/B2B).
• Sales & Pipeline Execution: Own lead pipeline management, select the right tools, and map out concrete customer touchpoints across every stage of the deal.
• Unit Economics & Pricing: Model unit economics, test new pricing models, and validate financial hypotheses.
• Analytics & CRM: Track commercial analytics, monitor ROI, and maintain clean CRM.
• Leadership & Operations: Manage internal team members and external vendors, while translating B2B client needs into requirements for engineering.

Requirements

• Experience working in startups or small teams with direct revenue ownership.
• Proven experience building sales / marketing for innovative or hardware/physical products.
• US Market Experience: developing and selling products in the US market.
• Data-Driven Mindset: proven ability to turn raw metrics into actionable business cases and model unit economics.
• Hands-on experience with: Apollo, LinkedIn Sales Navigator, HubSpot, Google Analytics, Sheets.
• English proficiency at B2 level or higher to comfortably communicate with US-based clients and stakeholders.

Nice to Have

• Category Creation: Experience launching new business products and educating target markets to establish entire new product categories from scratch.
• GTM Execution: Proven track record of scaling products from 0 to 1 through structured, repeatable Go-To-Market strategies.

What We Offer

• 100% remote work from anywhere globally
• Transparent performance-based bonus system.
• Flexible employment formats.
• An agile team with fast processes and a direct opportunity to influence product and company strategy.

Looking forward to your application! When applying, please share 1–2 quick sentences in your cover note about the US-facing products you’ve built or scaled that are relevant to this role.

How to apply: Показать контакты (Telegram)