Principal, Marketing Analytics (AI)

Location: Work from anywhere; applications are welcomed globally

Company

hirify.global builds a global HR platform with automation and AI capabilities for international employment.

What you will do

• Own the architectural vision for multi-touch attribution, media mix modeling, and unified measurement across paid and organic marketing.
• Build predictive customer lifetime value and churn models and direct their use in advertising platforms and bidding systems.
• Partner with finance and marketing leadership on forecasting, annual planning, quarterly planning, and global budget allocation.
• Establish measurement frameworks for brand health, sentiment, Share of Voice, organic growth, and long-term market expansion.
• Govern marketing data integrity across HubSpot, Salesforce, Snowflake, and connected BI systems.
• Mentor senior analysts and lead the adoption of AI, machine learning, and automation in marketing analytics.

Requirements

• Extensive experience in marketing analytics, business intelligence, or data science within high-growth B2B SaaS or enterprise environments.
• Expertise designing and scaling multi-touch attribution, media mix modeling, and unified measurement frameworks.
• Production-grade coding experience and advanced data modeling skills with dbt and Snowflake.
• Experience integrating Salesforce and HubSpot with BI platforms such as Sigma, Tableau, or Looker.
• Exceptional communication skills for presenting complex technical analysis to executive stakeholders.
• Professional fluency in written and spoken English.

Nice to have

• Experience working in hirify.global environments with asynchronous communication and self-directed documentation.

Culture & Benefits

• Work from anywhere with flexible working hours and an asynchronous work model.
• Flexible paid time off and 16 weeks of paid parental leave.
• Budgets for co-working spaces, learning, wellness, home office equipment, and IT equipment.
• Mental health support services, stock options, and an emphasis on pay equity.
• Inclusive employee resource groups and support for workplace accommodations.

Hiring process

• Recruiter interview.
• Interviews with the Director of Marketing Analytics, marketing analytics team members, and the VP of Growth Marketing.
• Bar Raiser interview and prior employment verification check.