Sales Development Representative (UK Market)

Location: Remote from South Africa, Johannesburg, during UK business hours. Working hours are 08:30–17:30 UK Time, with the corresponding South African schedule changing between summer and winter.

Company

hirify.global is a UK-based health and safety consultancy providing retained compliance partnerships for high-risk mid-market industries.

What you will do

• Execute outbound prospecting using provided account lists, HSE enforcement and hiring signals, LinkedIn Sales Navigator, and independent account research.
• Respond to warm and inbound leads within strict timeframes, including calling new leads within five minutes during business hours.
• Re-engage assigned accounts through cross-selling, up-selling, retainer conversions, and win-back campaigns.
• Qualify owner-managers, operations leads, and other decision-makers, then book confirmed meetings for Business Development Managers.
• Maintain call activity, opportunity data, and personal pipeline records in Pipedrive.
• Participate in weekly recorded call reviews and ongoing coaching focused on pitch delivery and objection handling.

Requirements

• At least 5 years of dedicated B2B outbound sales development experience as an SDR, BDR, or appointment setter, with phone-first outreach.
• Proven success achieving meeting-booking targets and maintaining strong lead-to-meeting completion rates.
• Direct experience engaging UK SME decision-makers, including owner-managers, operations directors, and compliance leads.
• Experience with cold and warm outreach, prospect research, pipeline management, and collaboration with senior closers or BDMs.
• Exceptional verbal communication and polished written English for senior executive audiences.
• Full-time availability from South Africa while working strictly UK business hours is required.

Nice to have

• Hands-on experience with Pipedrive CRM and LinkedIn Sales Navigator.
• Experience selling compliance, HR, insurance, facilities, or professional services to high-risk industries such as manufacturing, construction, warehousing, or food production.
• Highly organized, self-motivated, and able to manage independent weekly workflows.

Culture & Benefits

• Remote work from South Africa.
• Work schedule aligned with UK business hours and UK holidays.
• Weekly recorded call reviews and continuous coaching.
• Independent responsibility for pipeline and weekly workflow management.