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Senior Marketing Manager (Web3)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Marketing Manager (Web3): Driving sales growth across Asia Pacific by developing and executing online and offline marketing strategies with an accent on pipeline generation and revenue growth. Focus on leading custom virtual and in-person events and aligning marketing programs with regional sales priorities.
Location: Singapore
Company
provides enterprise-grade digital asset infrastructure for securely moving, storing, and issuing digital assets and cryptocurrencies.
What you will do
- Plan and execute field marketing programs that generate pipeline for the APAC sales team.
- Build and implement a regional go-to-market strategy combining online and offline tactics.
- Lead custom virtual and in-person events across the region.
- Manage campaign budgets and report on marketing activity and ROI.
- Translate sales priorities into marketing programs and partner with Sales and Account Management.
- Build customer and partner relationships to identify new business opportunities.
Requirements
- Bachelor's degree or equivalent.
- 5+ years of B2B marketing experience in SaaS, fintech, or cybersecurity, with knowledge of channel and funnel marketing.
- Experience running regional marketing programs end to end in a fast-paced, complex environment.
- Hands-on experience with HubSpot, Salesforce, Google Analytics, Google Ads, and email marketing platforms.
- Experience defining, building, optimizing, and refining campaigns, including strategy, offers, design, messaging, segmentation, creative, and budget ownership.
- Fluency in a regional language in addition to English is required.
Nice to have
- Background in crypto or blockchain.
- Experience in financial services, fintech, blockchain, cybersecurity, or digital assets.
Culture & Benefits
- Comprehensive onboarding and training program for new employees.
- Cross-functional work with regional sales teams, leadership, customers, and partners.
- Commitment to diversity and inclusion.
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