Lifecycle Marketing Associate (AI)

Location: Chicago, IL (on-site); working hours are Monday–Friday, 8am–5pm Central Time.

Base rate: $75,000–$90,000 per year plus performance bonus.

Company

hirify.global provides tailored commercial loan solutions and access to capital for small businesses.

What you will do

• Build, QA, and deploy email and SMS campaigns, including welcome, nurture, re-engagement, win-back, and cross-sell journeys.
• Build and manage HubSpot workflows, behavioral triggers, lead scoring, lifecycle stages, and marketing-to-sales handoffs.
• Execute audience segmentation, behavioral targeting, list management, suppression, and personalization.
• Run A/B tests and analyze campaign, funnel, retention, conversion, and ROI performance.
• Maintain lifecycle and campaign dashboards and provide weekly and monthly reporting.
• Apply HubSpot AI, predictive analytics, attribution, and other AI tools to improve engagement and conversion.

Requirements

• 3–5 years of digital marketing experience focused on lifecycle marketing and marketing automation.
• Hands-on experience with onboarding, nurture, conversion, retention, and re-engagement programs across email and SMS.
• Experience with a marketing automation or CRM platform; HubSpot experience with workflows, lead scoring, behavioral triggers, segmentation, and list management is preferred.
• Experience applying AI tools to segmentation, personalization, predictive analytics, and attribution.
• Ability to build and interpret dashboards and report on lifecycle and funnel metrics.
• Detail-oriented, organized, analytical, proactive, and comfortable learning new systems in a fast-paced environment.

Nice to have

• Experience with paid advertising as an acquisition channel.
• Practical WordPress experience, including landing page creation, updates, and basic troubleshooting.
• Exposure to HubSpot AI (Breeze).

Culture & Benefits

• Fast-paced environment focused on accountability, collaboration, professionalism, and continuous improvement.
• Health, dental, and vision insurance.
• Retirement plan with company contribution.
• Paid time off and holidays.
• Professional development opportunities.