Marketing Manager

Location: USA - Philadelphia, PA; work may be performed in a normal office environment or remotely. Occasional meetings may take place outside typical local office hours, and applicants may be required to appear onsite at a hirify.global office during the hiring process.

Salary: $98,500–$172,700 USD, plus eligibility for a bonus.

Company

hirify.global provides professional information, software, and services for organizations and professionals.

What you will do

• Develop, execute, optimize, and report on omnichannel marketing campaigns across B2B, B2C, and B2B2C segments.
• Build campaign plans with product marketing, channel experts, sales operations, data teams, and agency partners.
• Define campaign KPIs, monitor performance, interpret analytics, and adjust tactics to improve efficiency and effectiveness.
• Develop customer journeys covering contact acquisition, nurturing, lead generation, marketing-qualified prospects, and sales-pipeline progression.
• Manage multiple projects, campaign budgets, timelines, agency partners, ABM lists, email and social programs, and marketing content.
• Create campaign presentations and reporting on channel performance, paid search, keyword analysis, leads, Demandbase initiatives, and campaign results.

Requirements

• 3–5 years of experience leading B2B and B2B2C digital marketing efforts across traditional and digital channels.
• Experience managing large, multichannel demand-generation campaigns and creative or digital agencies.
• Experience with project management, CRM, analytics, and marketing tools such as Smartsheet, Salesforce, Conductor, Domo, Adobe, and Google Analytics.
• Strong understanding of KPIs, industry benchmarks, campaign data analysis, testing, reporting, Excel, and PowerPoint.
• Strategic, proactive, and collaborative approach with the ability to influence stakeholders in a matrix organization.
• Bachelor’s degree in English, Journalism, Communication, Marketing, a similar field, or relevant equivalent experience.

Nice to have

• Experience in healthcare or higher education.
• Previous agency experience or experience developing annual marketing plans and managing significant budgets.
• Experience in a large multinational company or with project management.
• Strong marketing thought leadership and influence skills.

Culture & Benefits

• Flexible work arrangement with office-based or remote work options.
• Medical, dental, and vision plans.
• 401(k), FSA/HSA, commuter benefits, and tuition assistance.
• Vacation, sick time, and paid parental leave.
• Global collaboration with occasional meetings outside standard local office hours.

Hiring process

• Interviews assess individual skills, experience, and communication style without AI tools or external prompts.
• Interviews may include an in-person component, and applicants may be required to appear onsite at a hirify.global office.