6 дней назад
VP of Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
VP of Marketing (Brand, Storytelling, and Community Growth): Building Pearl's brand, content engine, and founder communities to attract exceptional global talent, strengthen relationships, and generate qualified business opportunities with an accent on human-centered storytelling, creative direction, and event-driven growth. Focus on developing compelling stories, leading creative specialists, measuring marketing performance, and connecting community engagement with client acquisition.
Location: US-based, remote-first; fully remote.
Company
finds exceptional talent worldwide, trains professionals to be AI-native, and places them into operational roles at startups as managed contractors.
What you will do
- Own Pearl's brand positioning, creative direction, storytelling strategy, and content across website, LinkedIn, Instagram, and other channels.
- Develop concepts, conduct interviews, create storyboards, write scripts, and turn founder, client, and talent experiences into compelling stories and content.
- Lead marketing for NY Deep Tech, Operating Room, Health Command, and related events and communities.
- Build and manage a network of specialists across video, editing, copywriting, ghostwriting, design, paid advertising, SEO, and GEO.
- Establish creative workflows, quality standards, content distribution processes, and marketing KPIs.
- Connect brand, community, event, and content performance to qualified prospects, referrals, sponsorships, and new client acquisition.
Requirements
- Exceptional storytelling, brand-building, and creative direction experience with examples of high-engagement content.
- Hands-on ability to develop concepts, interview people, create storyboards, write scripts, and guide production.
- Experience building distinctive brands, growing communities, and creating organic reach and engagement.
- Understanding of the relationship between brand, community growth, B2B and B2C marketing, and revenue.
- Experience building and managing creative teams, freelancers, creators, agencies, and external partners.
- Relevant experience in high-growth startups, consumer or B2B brands, or community-driven businesses; marketplace, recruiting, staffing, or HR technology experience is a plus.
Nice to have
- Experience with marketplaces, recruiting, staffing, or HR technology.
- Established network of talented freelancers, creators, and agencies.
Culture & Benefits
- Fully remote with teammates across 23 countries.
- Unlimited paid time off.
- Global retreats and in-person team gatherings.
- Fast-growing environment with significant ownership and early leadership responsibility.
- Ambitious, kind, low-ego culture with high standards.
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