Senior Director, Product Marketing (SaaS)

Location: Toronto, Canada; remote and hybrid options are available across most regions.

Company

hirify.global provides SaaS solutions for Sales Performance Management, revenue optimization, and go-to-market strategy.

What you will do

• Lead and develop the Product Marketing organization, setting priorities, operating rhythms, goals, and performance measures.
• Define product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across the solution portfolio.
• Partner with Product leadership on roadmap priorities, commercialization, packaging, launches, and market readiness.
• Lead go-to-market initiatives and coordinate execution across Product, Sales, Customer Success, Marketing, Enablement, and partner organizations.
• Drive sales enablement, competitive intelligence, market research, and value-based messaging to improve seller effectiveness and customer engagement.
• Advise executive leadership on category evolution, competitive dynamics, growth opportunities, and go-to-market performance while advancing AI-enabled marketing workflows.

Requirements

• 12+ years of experience in B2B technology organizations, including significant enterprise SaaS or related enterprise software experience.
• 7+ years of Product Marketing experience covering positioning, messaging, go-to-market strategy, commercialization, or product launches.
• 3+ years of experience leading and developing Product Marketing teams.
• Demonstrated success influencing go-to-market strategy and delivering measurable pipeline, revenue, adoption, retention, expansion, or differentiation outcomes.
• Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives.
• Bachelor’s degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience.

Nice to have

• Experience in Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories.
• Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions.
• Experience engaging industry analysts, strategic partners, customer communities, or industry associations.
• MBA or advanced business degree.
• Experience with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms.

Culture & Benefits

• Remote and hybrid work options are available across most regions.
• Medical, dental, and vision coverage tailored to local needs.
• Paid time off, public holidays, and dedicated volunteer days.
• Learning days, tuition assistance, and professional development support.
• Retirement plans and market-aligned compensation.
• Diverse, collaborative, and innovative work environment.

Hiring process

• Artificial intelligence tools assist with candidate screening and assessment.
• AI tools complement rather than replace human decision-making.