Senior Lifecycle Marketer (AI)

Location: Remote in Canada or the United States

Salary: Canada CA$160,300–CA$229,000 + equity; United States $115,500–$165,000 + equity

Company

hirify.global builds developer tools and infrastructure including hirify.global Desktop, hirify.global Hub, hirify.global Scout, Sandboxes, AI Governance, Model Runner, and MCP products.

What you will do

• Own and build lifecycle campaigns across Container and AI Platform products for end users and administrators.
• Design and run large-scale programmatic sends using Marketo, Mailgun, and the future marketing automation stack.
• Automate first-touch flows for PQLs and inbound leads, as well as renewal outreach with BDR and renewals stakeholders.
• Partner with data and growth engineering to validate usage signals, audiences, targeting logic, and record-level data before every send.
• Manage suppressions, contact governance, pre-send QA, live launch monitoring, troubleshooting, and campaign reporting.
• Translate technical product usage and adoption signals into credible messaging for developers and administrators.

Requirements

• Specific experience in lifecycle marketing, preferably in a product-led growth or self-serve environment.
• End-to-end ownership of campaigns from strategy and build through QA and send, with measurable impact on activation, retention, or renewal.
• Hands-on experience with Marketo or an equivalent marketing automation platform, including audience builds, suppressions, governance, QA, and monitoring.
• Experience validating record-level data and targeting logic with data teams; SQL is a plus but not required.
• Ability to translate technical products or usage signals into credible messaging for developer or administrator audiences.
• Senior-level independent judgment, ownership, and familiarity with developer ecosystems, cloud infrastructure, or complex software platforms.

Nice to have

• Experience writing SQL.
• Experience with renewal automation, PQL programs, or large-scale lifecycle sends.

Culture & Benefits

• Remote-first work from home with offices in Seattle and Paris for connection and collaboration.
• Flexible scheduling, generous paid time off, quarterly Whaleness Days, and an end-of-year Whaleness break.
• Home office support and a US$100 monthly technology stipend.
• Annual learning and development stipend for conferences, courses, and certifications.
• Paid parental leave, equity for full-time employees, and country-specific medical, retirement, and holiday benefits.
• Visa sponsorship is not available for this role.

Hiring process

• hirify.global may use AI-assisted tools during the recruiting process.
• Interview recordings are optional and require explicit consent.