Senior Sales Lead (Custody & Wealth Management)

Location: Remote within the United Kingdom, Bulgaria, Cyprus, Czech Republic, Hungary, Ireland, Lithuania, Poland, Portugal, Romania, South Africa, Spain, Sweden, Switzerland, or the United Arab Emirates

Company

Payward Services is the infrastructure arm of Payward, the parent company behind hirify.global, providing regulated businesses with API access to digital asset custody, trading, staking, payments, and related financial infrastructure.

What you will do

• Lead the global go-to-market strategy for institutional custody and qualified custody offerings.
• Sell custody and wealth solutions to banks, fintechs, payment companies, brokerages, exchanges, asset managers, family offices, and other institutional clients.
• Own revenue outcomes, assets under custody, forecasting, pipeline discipline, and the full client lifecycle from qualification through expansion.
• Develop commercial frameworks across custody, trading, yield products, vaults, and staking.
• Build revenue growth across a global Sales and Business Development organization using AI-first sales tooling and scalable operating systems.
• Partner with Product, Engineering, Security, Legal, Compliance, Risk, Finance, and Onboarding to align commercial strategy with platform capabilities and regulatory requirements.

Requirements

• 7+ years of experience building and scaling B2B or B2B2C revenue organizations in digital asset custody, wealth management, traditional custody, asset servicing, or regulated financial infrastructure.
• Proven success closing and expanding complex, long-cycle institutional mandates involving security, regulatory, and operational diligence.
• Deep understanding of wealth management, custodian selection, operational due diligence, asset segregation, bankruptcy remoteness, insurance, audit reporting, and multi-custodian mandates.
• Experience structuring custody economics, including AUC-based pricing, minimums, revenue sharing, and multi-product agreements.
• Strong negotiation skills, commercial judgment, and executive presence with C-suite and board-level stakeholders.
• Experience building high-performing global Sales and Business Development teams and implementing AI-first sales tooling, CRM discipline, and scalable go-to-market systems.

Nice to have

• Direct experience selling qualified custody, staking, or prime brokerage services to institutional clients.
• Relationships with fund administrators, auditors, consultants, transfer agents, and ETF issuers.
• Knowledge of institutional key management, including MPC, HSM, multi-signature systems, cold storage, off-exchange settlement, and collateral mobility.
• Familiarity with KYC/AML frameworks and digital asset licensing regimes across multiple jurisdictions.
• Experience with token issuers, foundations, protocol treasuries, staking economics, validator operations, and institutional reporting.

Culture & Benefits

• Remote work is available in the listed countries.
• Work within a global organization operating regulated digital asset infrastructure across numerous jurisdictions.
• Collaborate with teams across Product, Engineering, Security, Legal, Compliance, Risk, Finance, and Onboarding.
• Applications are accepted on an ongoing basis unless a specific deadline is stated.
• Job-related skills or work-style assessments may be part of the hiring process.

Hiring process

• Applications may include job-related skills or work-style assessments.
• Assessment results are considered alongside experience and interviews.