Digital Marketing Specialist

Location: Any, Any (Hybrid); remote schedule Monday to Friday during EST core business hours.

Company

hirify.global is a Canadian technology company delivering API management, cloud engineering, cybersecurity, and full-stack software development solutions for enterprise clients across North America and globally.

What you will do

• Develop and execute revenue-aligned digital marketing strategies for AIM’s technology and digital transformation services.
• Generate, research, qualify, and nurture inbound and outbound prospects across North American and global markets, including LinkedIn outreach, email sequences, discovery meeting scheduling, and CRM management.
• Conduct market, competitor, customer, and funnel analysis to improve positioning, segmentation, targeting, lifecycle marketing, and conversion rates.
• Manage website performance, content strategy, landing pages, calls-to-action, digital experiences, brand standards, and marketing asset libraries.
• Plan, execute, and optimize Google Ads, LinkedIn, SEO/SEM, email, content, newsletter, and marketing automation campaigns while tracking cost per lead, ROI, attribution, KPIs, and pipeline impact.
• Create digital and print-ready marketing assets, including infographics, case studies, brochures, banners, social media content, advertisements, webinars, presentation decks, and sales materials, working with content, product, sales, and leadership teams.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or equivalent experience.
• 3–5 years of experience in digital marketing, preferably in technology or B2B services.
• Experience supporting lead generation, sales enablement, inside sales initiatives, and work in growing or scaling organizations.
• Hands-on experience with Google Ads, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, CRM systems such as Dynamics, HubSpot, or Salesforce, marketing automation platforms, and email marketing tools such as Mailchimp.
• Strong understanding of SEO, SEM, paid media optimization, data analysis, and translating insights into action.
• Proficiency in Canva, Photoshop, InDesign, and Illustrator, with advanced proficiency in Adobe Creative Suite including Adobe Express.
• Strong knowledge of graphic design principles, typography, color theory, visual hierarchy, layout composition, branding, UI/UX concepts, and landing page visual optimization.
• Experience creating digital assets for social media, websites, email campaigns, paid advertising, sales enablement, infographics, marketing collateral, pitch decks, case studies, brochures, and executive presentations.
• Experience with creative and AI-powered design tools such as Canva, Adobe Firefly, Microsoft Designer, Figma, Midjourney, or similar platforms.
• Excellent written, verbal, and presentation skills; confident direct communication with prospects; organization, attention to detail, initiative, self-motivation, and the ability to manage multiple priorities in a fast-paced environment.
• Revenue-focused mindset, critical thinking, business acumen, data-driven decision-making, collaboration, and communication skills.

Nice to have

• Google Ads or Google Analytics certification.
• Experience in B2B technology marketing and collaboration with cross-functional marketing and product teams.
• Portfolio demonstrating digital marketing campaigns, graphic design, brand development, social media assets, presentation design, and lead-generation materials.
• Experience designing marketing assets for technology, cybersecurity, cloud, AI, or professional services organizations.

Culture & Benefits

• Hybrid and remote work arrangement with Monday-to-Friday EST core business hours.
• Hands-on, collaborative environment focused on measurable business results.
• Cross-functional collaboration with marketing, sales, product, content, social media, business development, and leadership teams.
• Opportunity to support enterprise technology services across North American and global markets.