Director, Digital Marketing & Web Experience (B2B SaaS)

Location: Toronto, Ontario, Canada

Annual base salary: $138,200–$181,400 CAD

Company

hirify.global provides SaaS solutions for sales performance and revenue optimization, helping organizations improve go-to-market strategy and seller performance.

What you will do

• Set the digital growth strategy and roadmap across paid media, web experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.
• Own hirify.global.com as a demand-generation, storytelling, and conversion platform, including UX, navigation, performance, accessibility, personalization, CMS improvements, and redesigns.
• Lead paid media across search, social, retargeting, ABM, programmatic, and other digital channels while managing budgets, forecasting, and optimization.
• Define measurement across traffic, engagement, conversion, opportunities, pipeline, and ROI, strengthening tracking, attribution, lead flow, and reporting.
• Lead the Senior Manager of Digital Marketing and Senior Web Developer, agency partners, budgets, tools, and operating rhythms.
• Partner with Marketing, Sales, Revenue Operations, Product Marketing, Content, Creative, and Finance leaders to connect digital strategy with business growth.

Requirements

• 12+ years of experience in digital marketing, growth, demand generation, performance marketing, or web strategy.
• 7+ years of people leadership experience, including multidisciplinary teams or managers.
• Experience in B2B SaaS, technology, enterprise software, or a similarly complex sales environment.
• Demonstrated ownership of pipeline, revenue, conversion, and customer acquisition outcomes.
• Strong knowledge of paid media, SEO/SEM, digital acquisition, web strategy, CRO, analytics, experimentation, and B2B website development.
• Experience managing digital budgets, agencies, senior stakeholders, and performance-based investment decisions.

Nice to have

• Experience with HubSpot CMS, ABM and intent platforms, multi-touch attribution, website personalization, CRO platforms, behavioral analytics, and major website redesigns or migrations.
• Working knowledge of HTML/CSS, accessibility, privacy, Core Web Vitals, and web governance.
• Experience with global digital programs and modern analytics, experimentation, and marketing technology platforms.

Culture & Benefits

• Health, dental, and vision coverage tailored to local needs.
• PTO, public holidays, and dedicated volunteer days.
• Learning days, tuition assistance, and professional development support.
• Retirement plans and market-based compensation.
• Remote and hybrid options are available across most regions.