Senior Product Marketing Manager (B2B SaaS)

Location: United Kingdom; remote work is supported.

Company

hirify.global develops software products that help teams collaborate and manage workflows, with a portfolio of B2B SaaS applications.

What you will do

• Develop positioning, messaging, value propositions, personas, customer journeys, and market narratives for a multi-product SaaS portfolio.
• Build full-funnel demand and content programs covering awareness, evaluation, conversion, adoption, cross-sell, and expansion.
• Lead go-to-market strategy and execution for new SaaS products, major launches, new editions, and strategic capabilities.
• Create sales plays, discovery frameworks, competitive positioning, objection handling materials, demos, and customer proof points.
• Conduct customer research, win/loss analysis, competitive intelligence, and product-usage analysis to guide GTM decisions.
• Use AI and automation to improve research, content development, personalization, competitive analysis, and marketing execution.

Requirements

• 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or a related technology environment.
• Experience owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
• Experience launching SaaS products from market validation through launch and post-launch growth.
• Ability to develop full-funnel strategies for both new prospects and existing customers, including adoption, cross-sell, upsell, and expansion.
• Strong analytical, written, verbal, presentation, and cross-functional leadership skills.
• Hands-on experience using AI tools to improve the speed, scale, or quality of product marketing work.

Nice to have

• Experience with Atlassian, ServiceNow, Salesforce, Workday, Microsoft, or another B2B technology ecosystem.
• Experience with sales-led growth, product-led growth, marketplace-driven SaaS journeys, or partner-led ecosystems.
• Experience marketing a multi-product portfolio and technical audiences such as software development, DevOps, IT, security, or project management teams.

Culture & Benefits

• Remote work across 28 countries.
• Cross-functional collaboration with Product, Sales, Customer Success, Demand Generation, Content, and partners.
• Work in a company recognized for growth, culture, corporate social responsibility, and product excellence.