Brand Manager – Goodnites® (CPG)

Location: Chicago Commercial Center, United States; hybrid work model with remote work and intentional in-person collaboration. hirify.global supports in-country relocation for the selected candidate.

Salary: USD 140,320–173,360 annual base pay for US locations, plus target bonus eligibility and benefits.

Company

hirify.global develops and manages consumer care brands including Goodnites®, Huggies®, Kotex®, Poise® and Depend®.

What you will do

• Lead business planning and marketing execution for the Goodnites® brand within hirify.global North America.
• Manage P&L levers and identify marketing-driven opportunities to grow sales, profit, market share and brand equity.
• Develop and execute consumer-inspired initiatives across traditional media, digital and retail channels.
• Integrate innovation, social, paid media and strategic pricing into growth plans.
• Translate data and facts into consumer insights, recommendations and fact-based decisions.
• Partner with R&D, Supply Chain, Finance, Insights & Analytics and Sales while coaching and developing associate brand managers.

Requirements

• Bachelor’s degree in Marketing, Business or a related field; an MBA is preferred.
• 7+ years of brand management or related marketing experience, with CPG experience strongly preferred.
• Experience in brand planning, innovation development, creative ideation and digital marketing strategy activation.
• Ability to influence without authority and lead effectively in a matrixed organization.
• Strong analytical, communication, storytelling, coaching and talent-development skills.
• Entrepreneurial mindset, comfort with ambiguity and change, and professional representation of the brand.

Nice to have

• MBA degree.
• CPG industry experience.

Culture & Benefits

• Flexible work model combining remote work with in-person collaboration.
• Target bonus eligibility and a comprehensive benefits package.
• 401(k) and Profit Sharing plan.
• Support for in-country relocation under applicable mobility policies.
• Inclusive workplace centered on safety, mutual respect and human dignity.

Hiring process

• Submit an online application for review by the recruiting team.
• Pre-screening may include drug screening, background checks and a DMV check.