Product Brand Marketing Manager (Power Tools) - Remote

Location: Remote; Flex Designation: Anywhere. The role is associated with the Calabasas, California corporate location and includes up to 10% travel.

Salary: $126,700–$190,100 annually, depending on location, knowledge, skills, education, and experience. Eligible for an annual discretionary bonus.

Company

hirify.global is a national tool retailer with more than 1,600 stores in 48 states and over 7,000 tools and accessories.

What you will do

• Lead the cross-functional brand workcell, set priorities, resolve dependencies, and drive follow-through.
• Own integrated go-to-market plans for major and minor product launches, covering positioning, messaging, timing, creative, channels, stores, and digital readiness.
• Develop brand strategies, priorities, platforms, campaigns, and growth initiatives for assigned private brands.
• Maintain consistency across product messaging, claims, naming, imagery, web content, packaging input, and in-store expression.
• Coordinate creator and content opportunities and activation across email, paid media, social, web, stores, and other channels.
• Identify partnerships, programs, channels, and other opportunities for brand growth.

Requirements

• Bachelor’s degree.
• 5–7 years of experience in product marketing, brand management, retail marketing, or related fields.
• Experience developing positioning, messaging, integrated launches, and multichannel campaigns.
• Experience using customer, competitive, sales, and marketing performance data to shape strategy.
• Proven ability to lead cross-functional initiatives through influence, build alignment, and supervise and develop staff.
• Excellent communication, presentation, leadership, organizational, analytical, problem-solving, and interpersonal skills.

Nice to have

• Experience in retail, tools, durable goods, automotive, or technically oriented products.

Culture & Benefits

• Remote corporate work with a general office environment and up to 10% travel.
• Medical, dental, vision, life insurance, and short- and long-term disability benefits.
• Eligible Associates can enroll in the company 401(k) plan.
• Paid time off of up to 236 hours per year, including PTO, floating holidays, and paid holidays.
• Paid sick time of up to 80 hours per year unless otherwise required by law.