Product Brand Marketing Manager (Hand Tools)

Location: Remote; Flex Designation: Anywhere. The role is associated with the Calabasas, California corporate location and requires up to 10% travel.

Salary: $126,700–$190,100 annually, plus an annual discretionary bonus.

Company

hirify.global is a national tool retailer operating more than 1,600 stores across 48 states and offering over 7,000 tools and accessories.

What you will do

• Lead the cross-functional brand workcell, set priorities, resolve dependencies, and drive follow-through.
• Own integrated go-to-market plans for major and minor product launches, including positioning, messaging, creative, channels, stores, and digital readiness.
• Develop brand strategy, platforms, campaigns, and growth priorities for assigned private brands.
• Drive consistency across product messaging, claims, naming, imagery, web, packaging input, and in-store expression.
• Coordinate creator and content opportunities and activation across email, paid media, social, web, stores, and other channels.
• Identify new partnerships, programs, channels, and growth opportunities while owning brand outcomes rather than routine execution.

Requirements

• Bachelor’s degree.
• 5–7 years of experience in product marketing, brand management, retail marketing, or a related field.
• Experience developing positioning, messaging, integrated launches, and multichannel campaigns.
• Experience using customer, competitive, sales, and marketing performance data to shape strategy.
• Proven ability to lead cross-functional initiatives through influence, build alignment, and supervise and develop staff.
• Excellent communication, presentation, leadership, analytical, organizational, and problem-solving skills.

Nice to have

• Experience in retail, tools, durable goods, automotive, or technically oriented products.

Culture & Benefits

• Remote corporate work with up to 10% travel.
• Medical, dental, vision, life insurance, and short- and long-term disability coverage.
• Eligible Associates can enroll in the company 401(k) plan.
• Paid time off of up to 236 hours per year, including PTO, floating holidays, and paid holidays.
• Paid sick time of up to 80 hours per year unless otherwise required by law.