Senior Manager, Creative Strategy

Location: New York City; hybrid position with 2–3 days in the office

Salary: $120,000–$140,000 annually, plus a discretionary performance bonus

Company

hirify.global is an independent full-funnel marketing agency in the U.S. providing media, measurement, creative, and growth services across commerce, search, social, TV, and audio.

What you will do

• Lead creative strategy for complex clients and campaigns, translating business goals and audience insights into messaging and creative objectives.
• Develop creative briefs, CABs, audits, testing roadmaps, learning agendas, and strategic recommendations.
• Use platform, channel, research, and creative performance data to improve campaign effectiveness and identify what should change next.
• Lead client presentations, pitches, strategic discussions, and cross-functional collaboration with Creative Studio, Media, Analytics, Client Partnership, and Communications Planning.
• Improve creative strategy processes, quality controls, workflows, and AI-enabled performance creative approaches.
• Manage, coach, and develop Creative Strategists and Senior Creative Strategists while supporting hiring, onboarding, feedback, and career development.

Requirements

• 7–10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.
• 3+ years of people management, mentoring, or formal team leadership experience.
• Experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed recommendations.
• At least 3 years of client relationship experience with creative teams across strategy, ideation, production, and review.
• Experience analyzing data from platforms such as Meta, TikTok, Snapchat, and YouTube.
• Strong client-facing communication, presentation, A/B and multivariate testing, channel knowledge, and judgment when using AI tools and handling sensitive data.

Nice to have

• Agency experience.
• Experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.

Culture & Benefits

• Hybrid work structure with 2–3 days in the office; benefits also mention remote-work flexibility.
• Unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending benefits.
• Retirement plan with a company match of up to 4%.
• Telemedicine, teletherapy, wellness benefits, equity, and paid parental leave.
• On-demand learning, mentorship, and leadership and management development programs.