Director, CRM Strategy

Location: Hybrid, with office work 2–3 days per week and remote work on Mondays and Fridays. Offices and preferred locations include Chicago, Cincinnati, Los Angeles, Minneapolis, San Diego, Dallas, Austin, and Bentonville, United States. Employees must be eligible to work in the United States and complete Form I-9 verification.

Company

hirify.global is a client-services agency delivering CRM strategy and activation programs for major accounts.

What you will do

• Own day-to-day CRM strategy execution and translate program direction into activation-ready specifications.
• Build lifecycle audience segmentation frameworks, journey maps, entry and exit triggers, suppression rules, and prioritization logic.
• Coordinate cross-functional journey orchestration across client experience, CRM platforms, data, channels, creative, analytics, and consent/legal teams.
• Present CRM strategy and results to client stakeholders and translate recommendations into reviewable deliverables.
• Mentor strategists, platform leads, and campaign managers while contributing to new business pitches and program roadmaps.
• Develop reusable CRM frameworks, templates, measurement approaches, and personalization recommendations.

Requirements

• Bachelor’s degree in marketing, business, or a related field; an MBA is a plus.
• 8+ years of experience in CRM strategy, lifecycle marketing, or customer journey design.
• Hands-on experience building audience segmentation and lifecycle journey frameworks from research through activation.
• Experience leading cross-functional teams across data, platforms, creative, analytics, and legal/consent.
• Strong client-facing communication, presentation, mentoring, and coordination skills.
• Must be eligible to work in the United States and complete employment eligibility verification.

Nice to have

• Automotive or dealer-network CRM experience, including OEM, dealer group, or distributed-retail environments.
• Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Adobe, or Iterable.
• MBA or comparable advanced business education.

Culture & Benefits

• Structured-hybrid work model with regular office collaboration and remote work on Mondays and Fridays.
• Opportunity to work across major client accounts and reusable CRM practice frameworks.
• Equal opportunity employment environment.