Head of Digital Marketing (B2B SaaS)

Location: Hybrid in Chicago, Illinois or San Francisco, California

Company

hirify.global focuses on employee experience as a meaningful category and supports go-to-market programs across North America and Europe.

What you will do

• Own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing.
• Build AEO and SEO programs to strengthen market positioning and drive inbound demand.
• Lead global paid-channel strategy across paid search, paid social, programmatic, affiliate, and other channels for enterprise audiences.
• Develop top-of-funnel account engagement, lead nurture, scoring, and handoff programs that advance qualified accounts into ABM.
• Partner with Sales, Product, Customer Success, Marketing Operations, and Digital CS to drive pipeline, product adoption, expansion, upsell, renewal, and retention.
• Build and coach a high-performing team while establishing data-driven operating and optimization practices.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field, or equivalent professional experience.
• 10+ years of digital marketing experience, including 4+ years of leadership experience in B2B SaaS.
• Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified.
• Proven success with enterprise digital marketing, demand generation, ABM, marketing analytics, attribution, and marketing-sales partnership.
• Experience as a hands-on player-coach who can develop strategy, execute programs, prioritize trade-offs, and manage multiple projects.
• Ability to collaborate across Sales and Customer organizations and support distributed workforces and go-to-market models across North America and Europe.

Culture & Benefits

• Hybrid work arrangement based in Chicago or San Francisco.
• Mission-driven focus on employee experience.
• Results-oriented environment centered on pipeline, platform adoption, retention, and ROI.
• Collaborative work across Sales, Product, Customer Success, Marketing Operations, and Digital CS.