Manager, Consumer Integrated Marketing - New Verticals, Canada

Location: Remote in Canada

Salary: CAD 138,500–173,000 per year

Company

hirify.global connects consumers with local businesses through last-mile delivery technology, including grocery, convenience, alcohol, retail, and other New Verticals.

What you will do

• Own the strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada.
• Launch new New Vertical merchants on the hirify.global platform and drive awareness and trials.
• Develop 0-to-1 tests and always-on programs across the consumer journey.
• Shape consumer strategy, category focus, goals, and value propositions using audience insights.
• Partner with Brand, Creative, Retention, Performance Marketing, Product, Strategy & Operations, Analytics, and Finance.
• Track and report on iGOV, iMAU, New Trials, efficiency, and quality metrics.

Requirements

• 5+ years of professional marketing experience in a corporate or startup environment.
• Understanding of full-funnel marketing, including acquisition and retention or lifecycle marketing.
• Experience delivering measurable results through integrated marketing campaigns.
• Strategic, data-driven, creative, collaborative, and self-motivated approach.
• Bachelor’s degree required.
• Must work remotely from Canada.

Nice to have

• Paid marketing experience.
• CRM or lifecycle marketing experience.

Culture & Benefits

• Leadership, ownership, continuous learning, and customer focus are core working principles.
• Comprehensive health benefits for regular employees.
• Paid time off, paid parental leave, wellness benefits, and paid holidays.
• Full-time employees receive medical, dental, and vision coverage, disability and life insurance, an RRSP with employer match, and mental health support.