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Описание вакансии
Текст:
TL;DR
Signal & Growth Insights Manager (B2B Demand Generation/Marketing Analytics): Analyzing account, audience, campaign, intent, and growth-motion data to identify performance patterns and recommend activation opportunities with an accent on signal interpretation, audience segmentation, and GTM measurement. Focus on building dashboards, measuring GrowthX programs, and translating incomplete data into practical recommendations for campaign, field, journey, and sales teams.
Location: Hybrid role based in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada.
Salary: $128,000–$192,000 USD annual base salary or $116,000–$159,500 CAD annual salary, depending on location.
Company
Okta builds trusted identity and security infrastructure for organizations adopting AI and modern technology.
What you will do
- Analyze account, audience, campaign, intent, regional, product, and growth-motion data to identify trends, engagement changes, coverage gaps, and activation opportunities.
- Support Total Account List segmentation, scoring, prioritization, audience sizing, and engagement analysis.
- Recommend growth plays, campaign inputs, journey triggers, field motions, and xDR follow-up opportunities based on signal and audience patterns.
- Build and maintain reports, dashboards, and recurring performance views using GTM, analytics, business intelligence, and native platform reporting.
- Measure GrowthX programs, pilots, and signal-led motions by defining success measures, tracking performance, summarizing learnings, and recommending optimizations.
- Partner with campaign, journey, field, activation, marketing automation, analytics, and sales teams to translate insights into actions.
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, marketing analytics, revenue analytics, marketing operations, growth operations, sales operations, or a related field.
- Experience analyzing account, audience, campaign, funnel, or GTM performance data and turning findings into practical recommendations.
- Strong understanding of B2B demand generation, account segmentation, audience targeting, campaign activation, and funnel progression.
- Experience building reports, dashboards, or recurring performance views with GTM, analytics, or BI tools.
- Working familiarity with Salesforce, Marketo, 6sense, Common Room, Clay, Tableau, Looker, or comparable systems.
- Strong communication, analytical rigor, attention to detail, and ability to work with incomplete or imperfect data.
Nice to have
- Experience with signal-led, account-based, product-led, customer expansion, or growth marketing motions.
- Experience with audience scoring, segmentation, account prioritization, intent data, engagement data, or buying-group analysis.
- Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
- Experience measuring pilots, experiments, or new GTM programs.
Culture & Benefits
- Hybrid work environment with an immersive, in-person onboarding experience.
- Health, dental, and vision insurance, paid leave, PTO, and parental leave.
- US benefits include 401(k) and flexible spending accounts; Canadian benefits include RRSP matching, healthcare spending, and telemedicine.
- Equity and bonus may be available according to applicable plans and policies.
- Global community spanning more than 20 offices, with programs supporting well-being, social impact, talent development, and connection.
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