6 дней назад
Marketing Manager (Account-Based Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (Account-Based Marketing): Designing and executing personalized ABM programs for high-value enterprise accounts across South and Central Europe with an accent on named-account strategy, multi-channel campaigns, and sales alignment. Focus on identifying buying committees, accelerating pipeline, optimizing engagement through data, and managing ABM budgets and vendors.
Location: Paris, France; Germany or France preferred
Company
is a global enterprise software company providing AI-driven solutions to organizations worldwide.
What you will do
- Develop the regional account-based marketing strategy for Strategic, Enterprise, and nominated T100 accounts across South and Central Europe.
- Build named-account lists, segment Tier 1 accounts, and identify buying committees and key personas.
- Design personalized 1:1 campaigns across digital channels, executive engagement, events, direct mail, and customer advocacy.
- Partner with enterprise sales teams on account planning, deal acceleration, and expansion campaigns.
- Provide sales with market intelligence, account insights, engagement data, and personalized assets.
- Measure pipeline influence, account engagement, buying committee penetration, win rates, and pipeline velocity while managing budgets and vendors.
Requirements
- 6+ years of experience in B2B enterprise marketing.
- 3+ years of experience executing enterprise ABM programs.
- Experience working with Enterprise Sales teams and managing complex, multi-stakeholder buying processes.
- Knowledge of ABM platforms, marketing automation, and CRM systems.
- Experience in enterprise software, SaaS, or industrial technology.
- Business-level English required; German or French preferred.
Culture & Benefits
- Work in a global and diverse environment serving customers across all continents.
- Collaborative matrix organization focused on innovation, sustainability, and positive impact.
- Opportunity to work with AI-driven enterprise software and international sales and marketing teams.
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