Marketing Manager for LATAM (Medtech)

Location: Berlin, Germany; hybrid

Company

hirify.global develops learning and clinical decision support tools for medical professionals, combining medical education with AI technology.

What you will do

• Develop and execute localized marketing strategies to grow market share and revenue across Spanish-speaking Latin American markets.
• Build expertise in local exam systems, education structures, and the needs of students and physicians.
• Adapt global messaging to local cultural and linguistic contexts.
• Plan and execute multichannel campaigns across CRM, paid social, SEM, SEO, and organic social, including regional channels such as Meta and WhatsApp.
• Monitor and optimize acquisition, activation, and retention funnels using available data.
• Manage projects end to end and collaborate with CRM, performance marketing, creative, product, and other global teams.

Requirements

• Fluent English and Spanish required; Portuguese is a plus.
• 3+ years of digital marketing experience in SaaS or B2C environments in Latin America.
• Strong understanding of multichannel marketing, including CRM, paid social, SEM, SEO, and social media.
• Experience developing marketing strategies, positioning, value propositions, and localized messaging.
• Analytical, strategic, and operational mindset with the ability to work with limited data.
• Strong communication, ownership, accountability, adaptability, and cultural sensitivity across diverse Latin American markets.

Culture & Benefits

• 30 paid vacation days, hirify.global holidays, and a personal purpose day.
• Healthy breakfast and lunch prepared by an in-house chef at the Berlin headquarters.
• hirify.global daycare and the possibility to work remotely from hirify.global office spaces in Cologne, Sardinia, and Cape Town.
• Urban Sports Club membership, Fitbit Versa 3, and Deutschland Ticket.
• Inclusive and respectful workplace supporting people of all backgrounds.