23 часа назад
Field Marketing Manager, Americas (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager, Americas (Cybersecurity): Planning and executing regional field marketing programs for Qualys to generate pipeline, drive revenue, and expand current accounts across the US Eastern region with an accent on integrated campaigns, partner programs, and Account-Based Marketing. Focus on building campaign assets, coordinating events and sales teams, tracking ROI in Salesforce, and presenting marketing performance insights.
Location: North Carolina, United States
Company
provides cybersecurity software and supports security missions through technology, innovation, and teamwork.
What you will do
- Develop regional marketing plans and campaigns with sales and channel sales leaders to generate new-business and upsell pipeline.
- Plan and execute integrated field and partner programs, tradeshows, industry association activities, roundtables, conferences, and virtual events.
- Lead Account-Based Marketing initiatives, including strategy prioritization, campaign rollout, performance review, and insight analysis.
- Coordinate with sales teams to communicate and amplify campaigns and field programs.
- Create landing pages, registration forms, target lists, and event communications, and manage lead tagging and follow-up for ROI tracking.
- Maintain event calendars, Salesforce documentation, purchase orders, costs, and contracts in coordination with legal and procurement.
Requirements
- 3–4 years of marketing experience and a bachelor’s degree in marketing or communications.
- Experience with B2B software, cybersecurity marketing, and partner marketing is preferred.
- Working knowledge of Microsoft Office, Salesforce, Account-Based Marketing, and marketing automation tools.
- Ability to manage multiple campaigns, projects, dashboards, KPIs, and marketing reports concurrently.
- Strong communication, presentation, attention-to-detail, collaboration, and ownership skills.
- Willingness to travel and work in a fast-paced, goal-oriented sales environment.
Nice to have
- Experience with digital marketing.
Culture & Benefits
- Collaborative environment focused on innovation and teamwork.
- Opportunity to work closely with regional sales, product marketing, campaigns, channel, legal, and procurement teams.
- Equal opportunity employer.
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