Regional Director, Digital

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and candidates must have the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology through WPP Open to deliver personalised marketing and measurable growth.

What you will do

• Lead digital and in-platform advancement of global digital activity for Team Honda and Honda Motor Europe.
• Ensure activation operations align with strategic priorities for Automobiles, Motorcycles, Marine, and Power Products.
• Lead biddable media planning, execution, and operational excellence across markets and platforms.
• Support digital brand safety, suitability, audience targeting frameworks, and digital data collection.
• Deploy and update data solutions that feed in-platform execution and support data-driven decision-making.
• Collaborate with hirify.global specialist teams, internal stakeholders, external partners, and regional markets.

Requirements

• Extensive experience in biddable media operations and execution within a large organisation or agency.
• Proven leadership experience managing teams and driving digital transformation.
• Strong expertise in data-driven marketing, first-party data integration, digital platforms, and audience targeting technology.
• Experience with brand safety and verification platforms, their commercial models, and their impact on media decisions.
• Strong understanding of channel maturity models, test-and-learn, incrementality frameworks, and digital media best practices.
• Strong analytical, problem-solving, stakeholder management, and Ad Operations skills.

Culture & Benefits

• Open, inclusive environment focused on trust, respect, creativity, and collaboration.
• Access to global hirify.global and WPP networks for professional development and learning.
• Employee resource groups, in-office events, and opportunities to share expertise and celebrate achievements.
• Competitive medical, vision, dental, and group retirement plans.
• Paid time off, partner discounts, and employee mental health awareness days.
• Flexibility and workplace accommodations can be discussed during the interview process.