Lead Marketing Management (CRM & Precision Marketing)

Location: Dallas, Texas; full-time onsite role performed at the designated work location five days per week. No relocation is offered.

Salary: $143,800–$215,800 USD annually.

Company

AT&T provides connectivity products and services and is transforming customer engagement through data-driven, customer-centered marketing journeys.

What you will do

• Identify, characterize, quantify, and discover customer and household audiences for CRM and Precision Marketing opportunities across the lifecycle.
• Develop data-driven methods to compare and prioritize opportunities based on audience size, customer value, business value, and incremental potential.
• Translate marketing questions into analytical requirements, defined populations, eligibility criteria, exclusions, segmentation logic, and executable business rules.
• Query and analyze customer, product, account, tenure, behavioral, transactional, and engagement data using advanced SQL.
• Build repeatable audience definitions and progressively own the path from audience definition through activation.
• Support journey owners with decision criteria, test/control design, incremental measurement, and data-quality improvements.

Requirements

• Bachelor’s degree in Analytics, Data Science, Economics, Statistics, Information Systems, Business, Marketing, or a related field.
• At least 5 years of experience in marketing analytics, customer intelligence, data science, or a related data-driven discipline.
• Advanced SQL skills and experience analyzing large customer-level datasets independently.
• Experience translating complex business questions into analytical approaches, sized customer populations, recommendations, audience definitions, and business rules.
• Working knowledge of test/control methodologies, incremental measurement, CRM, lifecycle marketing, customer segmentation, and Precision Marketing.
• Hands-on experience with Databricks, Snowflake, or a similar large-scale analytical platform, plus the ability to communicate findings across Marketing, Analytics, Data, and Technology teams.

Nice to have

• Experience in telecommunications, subscription businesses, or industries with complex customer lifecycle and eligibility rules.
• Experience with Python, R, Tableau, or Power BI.
• Experience with customer journey orchestration, next-best-action, decisioning, Adobe Experience Platform, or Adobe Journey Optimizer.
• Experience with predictive modeling, opportunity sizing, growth forecasting, consulting, or agency-based audience development.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, tuition reimbursement, paid time off, and company holidays.
• Paid parental leave, caregiver leave, adoption reimbursement, disability benefits, and life insurance.
• Wellness programs, employee assistance programs, and supplemental benefit options.
• Employee discounts on eligible AT&T mobility plans, accessories, internet, fiber, and phone services.