Marketing Specialist - CRM

Location: In-office Monday through Friday in Plano, Texas, United States

Company

hirify.global is a technology- and data-driven provider of accessible financial solutions, operating brands including Rent-A-Center, Acima, and Brigit across retail and digital channels.

What you will do

• Orchestrate personalized omnichannel promotional and transactional journeys across email, SMS, push, direct mail, and in-app channels using the Zeta Marketing Platform.
• Build SQL-driven audiences and lifecycle segments from first-party data, and run A/B and multivariate tests.
• Develop dynamic personalization with AMPscript, Liquid, and real-time data; configure, QA, and monitor triggered campaigns and automations.
• Ensure accurate, timely campaign deployment and troubleshoot issues through root-cause analysis.
• Manage list hygiene, deliverability, and compliance with SPF, DKIM, DMARC, CAN-SPAM, GDPR, CCPA, TCPA, and 10DLC requirements.
• Collaborate with Product, Data Services, Personalization, Legal, CRM, and Analytics teams to improve reporting, QA, tooling, and launch reliability.

Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing experience in a fast-paced environment.
• Experience with ESP or CRM platforms such as Zeta Marketing Platform, Salesforce Marketing Cloud, or HubSpot.
• SQL skills for audience creation, complex segmentation, and list and count QA.
• Knowledge of dynamic content and personalization using AMPscript or Liquid.
• Strong project management, cross-functional collaboration, attention to detail, and brand stewardship.
• Must be authorized to work for any employer in the United States; visa sponsorship and sponsorship transfer are unavailable.

Nice to have

• Experience with omnichannel one-to-one programs and dynamic content across multiple brands.
• Working knowledge of AI-assisted workflows with human-in-the-loop controls.
• Basic front-end, landing page, UTM tracking, API, or webhook experience.

Culture & Benefits

• Full-time, in-office work from Monday through Friday.
• Cross-functional collaboration across product, data, personalization, legal, CRM, and analytics teams.
• Inclusive work environment and equal employment opportunity commitment.