Lifecycle Marketing Manager (CRM)

Location: Based in the Philippines, with working hours aligned to US Eastern Time. Remote role.

Company

hirify.global operates a direct-to-consumer subscription business serving creative industries.

What you will do

• Own lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.
• Plan and manage campaigns across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion.
• Execute campaigns across email, in-app messaging, onsite experiences, and other lifecycle channels using Braze and Knak.
• Define audience segmentation, eligibility, personalization, suppression, QA, launch readiness, and post-launch monitoring.
• Establish KPIs, measurement plans, A/B tests, and optimization recommendations using campaign and customer behavior data.
• Coordinate Product Marketing, Content, eCommerce, Creative, Growth, Data, Engineering, and Product Technology partners.

Requirements

• 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline.
• Demonstrated ownership of personalized, multi-audience campaigns from planning through launch and analysis.
• Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle or CRM platform; Braze is strongly preferred.
• Ability to interpret performance data and use tools such as Looker, Google Analytics, Amplitude, or Salesforce.
• Working knowledge of CAN-SPAM, GDPR, and applicable compliance requirements; basic HTML/CSS for email troubleshooting is preferred.
• Fluent written and spoken English required; bachelor's degree or equivalent experience required.

Nice to have

• D2C subscription or SaaS experience.
• Experience with Braze Canvas, segmentation, personalization, or campaign analytics.
• Experience with structured experimentation programs and distributed or global teams.
• Experience or interest in music production, audio, music notation, video, post-production, or related creative industries.

Culture & Benefits

• Individual contributor role with ownership of assigned campaigns and programs rather than people management.
• Cross-functional environment spanning marketing, creative, commerce, data, engineering, and product technology.
• Focus on scalable processes, quality assurance, testing, personalization, automation, and measurable outcomes.
• Inclusive workplace committed to diversity and equal opportunity.