6 дней назад
Marketing Automation Specialist (Braze)
715PHP
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Automation Specialist (Braze): Building, launching, and optimizing automated B2C email campaigns and lifecycle journeys with an accent on segmentation, dynamic Liquid content, responsive HTML/CSS, and campaign analytics. Focus on debugging trigger logic, validating deep links and cross-client rendering, running A/B tests, and ensuring compliance with US, Canadian, and EU privacy laws.
Location: Fully remote, work from home; working hours are scheduled approximately from 9:00 AM to 5:00 PM US Pacific Time.
Pay rate: ₱715 per hour, approximately ₱123,000 per month.
Company
develops personalized and make-on-demand products through brands including FreePrints, SimplytoImpress, Personal Creations, CafePress, and ISeeMe!
What you will do
- Operate Braze and Listrak marketing automation platforms.
- Build, migrate, test, launch, and optimize triggered email campaigns and multi-step lifecycle journeys.
- Develop dynamic email content and deep links using HTML, CSS, and Liquid scripting.
- Manage responsive email templates and libraries across clients, devices, and rendering environments.
- Analyze campaign engagement, app activity, purchases, and A/B test performance using ESP and analytics tools.
- Validate event triggers, customer attributes, segmentation logic, deep links, and final automation parameters.
Requirements
- At least 1 year of hands-on Braze email marketing experience.
- At least 3 years of B2C email, lifecycle marketing, CRM, or enterprise marketing automation experience.
- Strong experience with event-driven campaigns, multi-step journeys, segmentation using Boolean logic, and trigger data management.
- Expertise in responsive, cross-client email development with HTML, inline CSS, table-based layouts, and Liquid scripting.
- Experience with mobile-app deep links using tools such as AppsFlyer, Branch, or Adjust.
- Advanced written and verbal English skills and knowledge of GDPR, CAN-SPAM, CASL, unsubscribe management, and related email privacy requirements.
Nice to have
- Experience with major mobile app or ecommerce brands and large customer lists.
- Experience with welcome, abandonment, reengagement, winback, transactional, SMS, push, in-app, or direct-mail campaigns.
- Braze or comparable marketing platform certification.
- Experience collaborating asynchronously with offshore developers using Jira and Slack.
Culture & Benefits
- Long-term remote work with independent execution and cross-functional collaboration.
- Paid time off and paid US holidays.
- Work requires a personal Windows 10+ computer or Mac, reliable high-speed internet, and a private workspace.
- Regular collaboration takes place through phone, Zoom, Slack, and email.
- Time and screen tracking is conducted through Hubstaff.
Hiring process
- Submit a resume, a portfolio containing at least five emails or journeys, sample HTML emails, and relevant certifications.
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