Lifecycle Strategist (Fintech)

Location: Argentina; hybrid workplace with at least one day per week at the Buenos Aires office

Company

Builds intuitive fintech products for payments, crypto asset management, and financial access across Latin America.

What you will do

• Design, implement, and optimize onboarding, activation, engagement, retention, churn prevention, and winback journeys.
• Improve conversion from registration and KYC completion to the first transaction.
• Develop personalized campaigns and automations based on behavior, country, product, funnel stage, and user value.
• Drive adoption of key features and products in collaboration with Product, Brand, Data, Growth, Design, CX, and Operations.
• Run experiments across messaging, audiences, channels, timing, incentives, and customer journeys.
• Analyze campaign performance, build behavioral segments and triggers, and apply AI and automation to lifecycle processes, reporting, QA, and documentation.

Requirements

• 3+ years of experience in Lifecycle, CRM, Retention, Growth Marketing, Marketing Automation, or a similar field.
• Experience designing onboarding, activation, retention, and winback journeys.
• Proficiency with lifecycle platforms such as Braze, Customer.io, CleverTap, Iterable, Salesforce Marketing Cloud, or HubSpot.
• Experience with push, email, in-app, SMS, WhatsApp, or paid audience channels.
• Strong analytical skills across funnels, cohorts, dashboards, behavioral metrics, A/B testing, and data-driven campaign optimization.
• Excellent communication, autonomy, business judgment, and ability to manage multiple priorities.

Nice to have

• Experience in fintech, crypto, wallets, payments, digital financial products, or LATAM markets.
• Knowledge of MTU, TPV, KYC rate, First Transaction Rate, retention, churn, LTV, and CAC payback.
• Basic or intermediate SQL skills and experience with Amplitude, Mixpanel, Looker, Metabase, Tableau, or Power BI.
• Knowledge of event taxonomy, tracking, and lifecycle data structures.
• Experience with AI, automation, or no-code and low-code tools for marketing and analytics.

Culture & Benefits

• Hybrid work with flexible hours and at least one day per week in the Buenos Aires office.
• Compensation in USDT.
• Six weeks of vacation.
• MacBook and an annual professional development budget.
• Startup environment focused on innovation, transparency, autonomy, flexibility, and measurable impact.